Your Privacy Matters

At Prime Auto Parts, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, protect, and share your information when you visit our website, request a quote, purchase products, or communicate with us.

By using our website or purchasing our products and services, you agree to the practices described in this Privacy Policy.

Information We Collect

We collect information that you voluntarily provide, information collected automatically when you use our website, and information obtained from trusted third-party service providers.

Information You Provide

Depending on how you interact with us, we may collect:

  • Full name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Vehicle information, including year, make, model, VIN, and part numbers
  • Product inquiries and quote requests
  • Order information
  • Communications sent through our contact forms, email, telephone, or live chat

Payment Information

Payments are securely processed through trusted third-party payment processors.

Prime Auto Parts does not store complete credit card numbers or payment credentials on its servers.

Information Collected Automatically

When you browse our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Time spent on our website
  • Referral source
  • General geographic location
  • Website usage statistics

How We Use Your Information

We use the information we collect to:

  • Process and fulfill customer orders.
  • Verify product compatibility.
  • Prepare quotations.
  • Coordinate shipping and delivery.
  • Respond to customer inquiries.
  • Provide warranty and after-sales support.
  • Improve our website, products, and customer experience.
  • Detect and prevent fraudulent activity.
  • Process payments securely.
  • Comply with legal and regulatory obligations.
  • Send promotional communications where you have provided consent.

You may opt out of marketing communications at any time.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and enhance your browsing experience.

Cookies help us:

  • Maintain your shopping cart.
  • Remember your preferences.
  • Improve website performance.
  • Analyze visitor activity.
  • Measure advertising effectiveness.

The types of cookies we use include:

Essential Cookies

Required for website functionality, account access, shopping cart management, and checkout.

Analytics Cookies

Used to understand visitor behavior and improve website performance.

Advertising Cookies

Used to measure advertising performance and display more relevant advertisements.

Functional Cookies

Remember your preferences and recently viewed products.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

How We Share Your Information

Prime Auto Parts does not sell your personal information.

We may share information with trusted third parties when necessary to operate our business, including:

  • Shipping and freight carriers
  • Payment processors
  • Financing providers
  • Website hosting providers
  • Marketing and analytics platforms
  • Technology service providers
  • Government authorities where required by law

Information is shared only when reasonably necessary to provide our services or comply with legal obligations.

Payment & Financing Information

Payment transactions are processed through secure PCI-compliant payment gateways.

If you choose to finance your purchase, your financing application is submitted directly to the financing provider, who processes your information according to their own privacy practices.

Prime Auto Parts does not receive or retain complete payment card details.

Data Security

Protecting your information is one of our highest priorities.

We use commercially reasonable administrative, technical, and physical safeguards to help protect personal information against unauthorized access, alteration, disclosure, or destruction.

These safeguards include:

  • SSL encrypted website connections
  • Secure payment processing
  • Restricted internal access
  • Network security monitoring
  • Routine security updates

Although we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Complete transactions.
  • Provide warranty services.
  • Maintain order history.
  • Meet accounting and tax obligations.
  • Resolve disputes.
  • Comply with applicable legal requirements.

When information is no longer required, it is securely deleted or anonymized where appropriate.

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate information.
  • Request deletion of eligible personal information.
  • Object to certain types of data processing.
  • Withdraw consent for marketing communications.
  • Request a copy of the personal information we maintain about you.

Requests will be processed in accordance with applicable law.

Children’s Privacy

Our website and services are intended for adults.

We do not knowingly collect personal information from children under the age of 13.

If we learn that personal information has been collected from a child without appropriate consent, we will promptly delete that information.

Third-Party Websites

Our website may contain links to third-party websites, including shipping carriers, financing providers, review platforms, or manufacturers.

Prime Auto Parts is not responsible for the privacy practices, policies, or content of third-party websites.

We encourage you to review the privacy policies of any external websites you visit.

Do Not Track Signals

Some internet browsers provide a “Do Not Track” feature.

Because there is currently no universally accepted standard for responding to these signals, our website does not respond differently when a Do Not Track signal is received.

Changes to This Privacy Policy

Prime Auto Parts may update this Privacy Policy periodically to reflect changes in business operations, legal requirements, or website functionality.

Updated versions will be published on this page and become effective immediately upon publication.

We encourage customers to review this page regularly to remain informed about our privacy practices.

Contact Us

If you have questions about this Privacy Policy or how we collect, use, or protect your information, please contact us.

Prime Auto Parts
1910 George Dieter Dr
El Paso, TX 79936
United States

Phone: +1 (915) 207 3048
Email: info@primeautopartsstore.com

Business Hours

Monday – Friday: 8:00 AM – 6:00 PM
Saturday: 9:00 AM – 3:00 PM
Sunday: Closed